South East Asia is a hotbed of online shopping, despite the relatively low digital take-up rate.
That is according to an annual report from Hootsuite and creative agency We Are Social, which noted that such a trend could point to strong growth potential in the region.
Countries in South-east Asia have not been laggards: Indonesia even managed to beat out China for pole position in both e-commerce and mobile commerce, with 86 per cent of Internet users having made a recent purchase on a Web device – most of them on mobile platforms.
MySale Group (LON:MYSL) is a leading international online retailer with established retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.