A study from the University of Alabama at Birmingham Collat School of Business shows that perceived overall quality and customer expectations are strong drivers of customer satisfaction during in-store purchases, while perceived value is a critical factor driving satisfaction in online purchases.
Researchers show that a customer who is satisfied with their online purchase is more likely to come back and repurchase, compared to when a customer is satisfied with an in-store purchase. The “lock-in” effect is stronger online.
MySale Group PLC (LON:MYSL) is a leading international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom.