Southeast Asia is home to some of the world’s fastest expanding economies, with a combined economy about the size of the United Kingdom’s or US$2.6 trillion. Armed with a younger, urbanised and more affluent consumer base, the region continues to grow at a phenomenal pace. In 2017, the region’s gross merchandise value (GMV) of first-hand goods surpassed US$10 billion, up from US$5.5 billion in 2015. For players such as Lazada, Zalora, Shopee, Alibaba, Tencent and Amazon, Southeast Asia is a lucrative battleground.
Supported by its government’s sectoral pro-foreign investment policies, Indonesia is leading the region in e-commerce and is expected to corner 52% of the total growth in this market by 2025. Singapore, home to the two regional e-commerce titans Lazada and Zalora, is the most advanced e-commerce market, aided by its high internet penetration and speed rates. In Thailand, e-commerce is the primary mode of purchase and digital sales have been growing at more than 100%.
MySale Group (LON:MYSL) is a leading international online retailer with established retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.
