Pride month is one of the greatest, and most colourful times of the year: Fashion needs to follow suit.
The entire month represents the LGBTQ+ communities around the world showing strength and defiance in the face of hate and discrimination, and with their strength comes rainbow flags, glitter and a welcoming atmosphere.
Online retailers boohoo and boohooMAN have created an exclusive collection just in time for Pride, which has launched globally this week.
CEO of boohooMAN, Samir Kamani, commented on the launch of their Pride collection:
“Both boohoo and boohooMAN are proud to come together again to create their third Pride collection. We believe as a brand that diversity and inclusion are to be celebrated and what better time to celebrate self-love than during Pride.”
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.