The Manchester-based Kamani family have had a rags-to-riches story, going from market stalls to fronting a £3.9 billion fashion empire.
Over the course of three generations, the family have built up a worldwide clothing empire.
Billboards of their products plaster the walls of UK streets, enticing millennials to go online and buy their next item of clothing.
One of their biggest brands is Boohoo. As of January 2020, the company has overtaken the likes of Marks & Spencer and Debenhams.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal & Miss Pap brand names.