When it comes to pricing mobile services, telcos are in a spot of bother, as revenue streams are not keeping pace with customer preferences. How are services being priced now, and what can providers do to remedy this?
Mobile pricing was once simple, based on the minutes spent making calls, with a premium added for international calls and roaming. Then, higher bandwidth data services made possible by 3G and 4G opened up the range of use cases, all charged based on data used: messaging, VoIP, email, video and so on.
Now 5G has its foot in the door, promising a whole raft of additional services – but pricing has yet to catch up and many service providers are just sleepwalking into ever bigger data bundles.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
