CentralNic announced that it is acquiring Israeli company M.A Aporia Ltd. for as much as $19 million, with $11.2 million upfront and up to $7.8 million in earnouts.
In a release, CentralNic describes Aporia as “a technology company operating in the fields of social media and native advertising.”
Based on the LinkedIn profiles of some of its employees, it looks like the company does search arbitrage. This is when you buy traffic from one source and send it to pay-per-click landers or other monetization channels.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.