Silver Bullet Data Services Group plc (LON:SBDS), a provider of digital transformation services and products, has announced an extended contract with Mars Petcare US, which provides pet nutrition, health, and veterinary services as part of Mars, Incorporated.
Silverbullet has extended its partnership with Mars for the third consecutive year, for a value of US$2.3 million, from January to December 2024.
In this extended collaboration, the Company will be broadening its support to Mars across three primary workstreams, specifically dedicated to the implementation of AI driven first party customer data intelligence.