Meridianbet, one of Europe’s oldest and most established global sports betting and iGaming operators, has recently participated in the Citi 2024 Global TMT Conference. Zoran Milosevic, the company’s CEO, represented Meridianbet during the event, discussing the organisation’s plans for strategic growth. He elaborated on Meridianbet’s approach to balancing its B2B and B2C operations, while also outlining expansion goals, particularly focusing on emerging markets like Brazil and South Africa. The panel included some of the entertainment industry’s most prominent corporate players.
In his address, Milosevic underlined the importance of Meridianbet’s proprietary technology and how it, in combination with the resources of its parent company, Golden Matrix Group, gives the company an edge in the competitive iGaming and sports betting sectors.
The Citi 2024 Global TMT Conference, held in New York City, provided a platform for attendees to learn about Meridianbet’s 25-year history, which began in Europe. The company now operates in 18 regulated jurisdictions globally and employs over 1,200 staff, including a team of 100 software developers. With its innovative offerings, both in retail and online gaming, Meridianbet provides over 50 in-house casino games.
Though the company started as a B2B provider, the B2C segment now generates 85% of its revenue. However, Milosevic noted that Meridianbet is currently working on a significant upgrade to its B2B segment, which will be officially revealed at the G2E Las Vegas Expo. This strategic shift is intended to position Meridianbet as a top player in the iGaming industry, with an advanced B2B platform being central to this strategy.
Milosevic also highlighted Meridianbet’s ambitions to enter new markets, particularly Brazil and South Africa. The company’s extensive presence in multiple jurisdictions gives it the flexibility to take advantage of new growth opportunities as regulations change. Meridianbet has consistently focused on maintaining profitability in a highly competitive market. While many of its competitors have relied on raising large amounts of capital to grow, Meridianbet has taken a more measured approach, identifying niche opportunities that allow it to grow while remaining profitable. As Milosevic explained, the company’s strategy involves efficient operations and careful targeting of strategic markets where both profitability and growth can be achieved.
In addition, Milosevic spoke about the rapid growth of the iGaming sector compared to traditional sports betting. Younger generations are gravitating towards fast-paced casino games, which are expanding at double-digit rates, while sports betting sees only single-digit growth. Looking ahead, he believes that future casino games will more closely resemble video games, reflecting the formats popular in today’s gaming industry.
The company’s growth strategy, as discussed by Milosevic, is multi-faceted, combining organic expansion, a strong focus on B2B, and targeted acquisitions. Meridianbet is particularly keen to expand into Asia, which accounts for 60% of the world’s population. This market represents the next big opportunity for the company, especially with the wave of impending regulations in the region.
Looking forward, Meridianbet’s goal is to secure footholds in key emerging markets, with Brazil and Asia being primary targets. The company’s dual expertise in both B2B and B2C gives it a distinct advantage as it continues to expand its global presence.
Golden Matrix Group, Inc. (Nasdaq:GMGI) positions itself as a leader in the iGaming technology space, offering casino, sportsbook, and competition products and combining cutting-edge solutions with a strong portfolio of partnerships to drive growth and innovation in the digital gaming market.
