34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites, including Google and Facebook, new global research suggests.
Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.