CentralNic (AIM: CNIC) reported its unaudited Q1 results today. The company previews its results, and the actual results are essentially in line with what it said they would be in last month’s preview.
But the full release today includes more information, including this tasty number: the revenue per thousand (RPM) in its advertising business more than doubled from Q1 2021 to Q1 2022, from $48.00 to $98.20.
RPM is the inverse of CPM, the metric used to define how much advertisers pay per thousand impressions. This means advertisers are paying more and CentralNic is earning more for every 1,000 visits to its properties.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.