Shipping delays and supply chain bottlenecks are disrupting e-commerce, making speed and reliability more crucial than ever. Retailers are turning to AI-driven logistics to predict demand, optimise transport routes, and prevent delays before they escalate. From automated supplier negotiations to real-time tracking, the adoption of AI is no longer just an advantage—it’s essential for survival in an increasingly digital marketplace.
Leading retailers are already using AI to strengthen their logistics networks. Walmart, for instance, has integrated Pactum, an AI-powered supplier negotiation tool that streamlines operations and reduces delays. Companies like FourKites provide sophisticated tracking and predictive analytics, allowing businesses to anticipate and mitigate shipping disruptions before they impact customer experience. By leveraging AI-driven logistics solutions, e-commerce businesses gain better supply chain visibility, fewer unexpected delays, and more reliable order fulfilment.
Data is at the heart of modern logistics, enabling businesses to anticipate demand, manage risks, and optimise operations with unprecedented accuracy. AI enhances market trend forecasting, prevents fraudulent activity, and ensures product quality and quantity are maintained. In logistics, AI-powered real-time optimisation reduces shipping delays, lowers costs, and boosts efficiency, ensuring faster and more reliable deliveries. Industry leaders like Rüya Bayegan, CEO of BGN, see AI as a transformative tool that enhances human expertise rather than replacing it. By merging AI with deep industry knowledge, supply chains become more resilient, adaptive, and positioned for sustainable growth in global trade.
For e-commerce retailers, real-time tracking is a game-changer. Transparency in delivery processes strengthens customer trust, reduces uncertainty, and enhances satisfaction. AI-powered logistics platforms provide live updates on order status, estimated delivery times, and potential disruptions. This level of visibility allows retailers to turn logistical setbacks into positive customer experiences through proactive communication and efficient problem-solving. By integrating real-time tracking and AI-driven logistics, businesses not only improve fulfilment efficiency but also reinforce their reputation in a competitive market.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.
