There is consensus among analysts that e-commerce will spur holiday retail sales growth this year.
Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs e-commerce growth at 16.2 percent, while Internet Retailer is projecting 15.5 percent growth over last year. The most optimistic estimate comes from Deloitte, which expects to see 17 to 22 percent increase in e-commerce sales in 2018 compared with 16.6 percent in 2017. The firm expects e-commerce sales to reach $128 to $134 billion this year.
Strong economy, more online source usage. Daniel Bachman, Deloitte’s US economic forecaster, says,”The anticipated growth in holiday sales is likely because of solid disposable personal income growth, which we expect will be in the 5 to 5.4 percent range. That is above last year’s 4.7 percent.”
MySale Group PLC (LON:MYSL) is a leading international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom.
