Ramadan an opportunity for retailers online, research reveals

Online sales in Malaysia and Indonesia are set to boom in the lead up to – and during – Ramadan, according to an analysis by advertising platform Criteo.

Based on data from last year’s festival, which ran from May 15 to June 14, consumer activity typically slowed at the start and end of the period.

However, while this could be a result of consumers focusing more on the actual festivities during those times, online retail sales surged 10 days into Ramadan and lasted through the two weeks before Eid al-Fitr on 15 June.

A 57 per cent uplift in online retail sales was observed on June 4, Criteo revealed.

MySale Group (LON:MYSL) is a leading international online retailer with established retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.

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