Mobile technology has moved beyond the role of being a communication device, to facilitating mobile payments (mPayments), providing a gateway to the Internet-of-Things (IoT), enabling location-based advertising, and being the central point of contact for an entire ecosystem of apps, including social media and virtual reality (VR). Any view of the future of banking must include the potential of mobile.
More than 40% of individuals look at their mobile phone within 5 minutes of waking up, usually checking IM or text messages (35%) followed by email (22%). During the day, consumers access their phones approximately 47 times (82 times for 18- to 24-year-olds). Once the day is over, 35% of consumers check their devices five minutes before going to sleep, with 50% of consumers waking up in the middle of the night to check their phone. As functionality increases, these usage numbers are only going to rise.
The increasing use of mobile phones has been largely driven by the expanded functionality of the devices. Beyond using mobile for traditional calls, 45% of consumers report participating in more video calls compared to the previous year, with 44% saying they are doing more instant messaging.