Boohoo acquires women’s etailer MissPap

Boohoo Group plc has acquired the brand and intellectual property assets of women’s pureplay fashion brand MissPap.

“MissPap is a brand with great potential which can leverage the Group’s expertise,” John Lyttle, chief executive officer of Boohoo Group plc said in a statement.

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.

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