Boohoo all smiles as it prepares to hit the £1bn sales mark

Boohoo is on track to make more than £1 billion in sales for the first time after shoppers flocked to its website for cheap metallic bikinis and clingy summer dresses.

The fast-fashion online retailer made an unscheduled announcement that its sales would be higher than anticipated, a welcome change for retail investors who have become used to profit warnings from the sector amid weakening consumer confidence.

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.

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