Boohoo praised for showing bodysuit models stretch marks

Fashion retailer Boohoo has been praised for an advertising campaign in which a model’s stretch marks are proudly on display.

The image, posted to the shop’s website this week, shows a woman modelling a £9 white bodysuit with unedited stretch marks on her thighs.

Several shoppers have taken to Twitter to applaud Boohoo’s decision not to edit the marks out.

One shopper tweeted: “Well done @boohoo for not feeling that this gorgeous girl’s stretch marks had to be airbrushed out. Glad to see some normality favoured over the usually idealised image.”

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.

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