Boohoo releases 100 items to Australia

International online retailer Boohoo is the first global brand to launch a series of capsule collections exclusively for the Australian market.

The capsules are centred around key dates in the Australian consumer’s calendar over summer including spring, occasional wear for racing, swim, festival and high summer.

Each capsule comprises between 70 and 100 items.

Founded in Manchester in 2006, the Boohoo group (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.

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