Global fashion e-tailer Boohoo has announced Australian influencer Steph Claire Smith as the official face of its exclusive Australian capsule.
The announcement comes alongside the brand’s focus on the Australian market launching curated collections inspired by its Australian customer.
Boohoo’s co-founder and joint CEO explained the need for an Australian only shoppable collection.
“Boohoo recognises the strength in the Australian market and wants to extend its focus purely on the fun and fast Australian girl.”
Founded in Manchester in 2006, the Boohoo group (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.