Boohoo has reportedly secured an event space and showroom in the heart of London, making it the latest online-only retailer to step into physical retail.
According to Retail Week, the fashion retailer is slated to move in to a unit on Great Portland Street in London’s West End.
This would mark the online retailer’s first move into bricks-and-mortar and comes on the back of continuing growth.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.