Burnley Cricket Club has been bowled over with the news that it has secured a partnership with the town’s biggest employer, Boohoo.com.
The three-year partnership between the online retailer and the cricket club will see the ground renamed as The boohoo.com Turf Moor, and significant investment will be put into The Boohoo Junior Cricket Academy to help develop both boys and girls cricket.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.