A new campaign has been launched with the aim of preventing food allergy-related illness and deaths across Teesside.
Targeted at restaurants and food outlets, all 12 local authorities in the North East have joined forces to run the campaign creating a series of short videos about food safety, including how to check food, what the public should expect and the potential consequences of things going wrong.
The campaign involves the councils working alongside NHS health professionals to change the lives of people with anaphylaxis, a potentially life-threatening condition which results in around 20 deaths each year in the UK.
Allergy Therapeutics plc (LON:AGY) is a market-leading, pioneering immunology business with specialist experience in the research and development of allergy treatments.
