CentralNic announced that it has acquired SafeBrands, a brand/corporate-focused domain registrar based in France.
The company will pay up to €3.6m ($4.4m) for the business. €3.0 million will be paid upfront and the rest is subject to meeting FY 20 financial objectives. The price is approximately 0.9x SafeBrand’s FY 2019 revenue. The business operates at approximately break-even.
SafeBrands currently caters only to French-speaking customers. CentralNic plans to extend this to other languages, giving the company upside in the transaction.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.