CentralNic acquires social media and advertising supplier Aporia

Fast growing acquisitive internet domain name and web services provider CentralNic, has added another bolt on to its portfolio, agreeing to acquire social media and advertising supplier M.A Aporia Ltd., for an initial consideration of $11.2m.

CentralNic has been growing rapidly for some time and was close to doubling its revenue in the first half of this year. Acquisitions have formed an important part of the mix allowing CentralNic to build capability in two main areas. Firstly, ‘online presence’ which includes the basic tools to get an organisation online – so things like web addresses, websites, hosting, email etc., all paid for via annual subscriptions. Secondly, it provides ‘online marketing’ services which both help attract customers to a site and generate revenues paid for via rolling open-ended revenue share contracts. Both parts of the business have been growing but it’s the online marketing segment that has been growing more rapidly.

CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.

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