CentralNic, a rollup of domain name and online advertising businesses, announced a small acquisition today.
The company is paying $5.2 million for a collection of “revenue generating niche websites” from multiple sellers. It did not name the sites.
CentralNic said it is already monetizing part of the websites’ traffic, so it’s going vertical by acquiring some of the traffic sources to its ad networks. It has previously acquired some of the resellers on platforms it has acquired, as well as websites.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.