After falling through the floor at the BBC Radio 1 Teen Awards, her epic yet short-lived stint on I’m A Celebrity…Get Me Out Of Here, and slaying Celebrity Big Brother, the memay queen came to be and the internet simply would not be the same without her.
It looks as though there is no slowing the queen down either as her relationship with boohoo is stronger than ever and she is gearing up to launch her third collection with them. To quote the fabulous philosopher herself:
“you’re obsessed with me and I love it.”
Founded in Manchester in 2006, the Boohoo group (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.