Guild Esports plc (LON:GILD) announced a three-year sponsorship deal with Bitstamp, valued at £1.5m per annum. Bitstamp is Guild’s largest sponsorship contract to date and more than replaces the contract with the European fintech company that Guild terminated last October. The milestone contract provides Guild with significant momentum. The company’s pipeline is “strong” and Guild looks forward to announcing further contracts in due course.
- Guild Esports announced a global sponsorship deal with Bitstamp, the world’s longest-running crypto exchange with four million customers worldwide. Bitstamp will be Guild’s exclusive Official Cryptocurrency Exchange partner, with marketing rights and prominent exposure across Guild’s team jersey and social and digital content Bitstamp’s logo and brand will also be integrated into Guild’s new flagship London headquarters which is due to open in early 2022. The sponsorship will commence on 29th January 2022.
- The Bitstamp sponsorship is the company’s largest sponsorship contract to date, valued at £4.5m over three years. The Bitstamp contract successfully replaces the contract with the European fintech company that Guild Esports terminated on 25 October 2021 after not receiving clear timelines for launch nor any payments. Indeed, the BitStamp contract is significantly larger than the original contract with the European fintech company (£3.6m over three years).
- Sponsorships – The Bitstamp contract adds to a £3.0m two-year sponsorship contract with Subway and display and peripherals partnerships with Samsung and HyperX, valued at about £0.9m over two years.
- The large sponsorship contract provides significant momentum to Guild Esports. The company says its pipeline of business opportunities is