Guild Esports sign two-year gaming chair sponsorship with Razer

Guild Esports plc (LON:GILD; OTCQB: GULDF), a global teams organisation and lifestyle brand, has welcome Razer as the Company’s Official Gaming Chair Partner with the signing of a two-year global sponsorship deal.

The total contract value, which is confidential, is 80% payable in cash over two years and the balance is payable as value in kind, for which Razer will be providing state-of-the-art gaming chairs for Guild’s professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.

Effective from today, the deal grants Razer marketing rights and exposure across Guild’s facilities including its planned 9,831 sq ft HQ, as well as the Company’s social and digital content featuring its professional players and content creators.

Guild and Razer are both committed to high quality esports entertainment and supporting esports communities. Razer is behind one of the world’s largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild.

Kal Hourd, Guild Esports Chief Executive, said: “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.

“This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience.”

Flo Gutierrez, Global Esports Director at Razer, said: “Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.

“With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.”

Click to view all articles for the EPIC: ,
Or click to view the full company profile:
    Facebook
    Twitter
    LinkedIn

    More articles like this

    Fintel plc

    Fintel core revenue growth is higher than Zeus forecast

    Fintel plc (LON:FNTL), the leading provider of Fintech and support services to the UK retail financial services sector, has released a trading update for the six months to 30 June 2022, which reveals: Core revenue grew

    OnTheMarket Plc

    OnTheMarket analyst Zeus confident in forecasts

    Foxtons, one of London’s leading estate agencies with more than 50 interconnected branches across London, has signed an agreement to advertise its UK residential sales and letting properties at OnTheMarket plc (LON:OTMP). Zeus view: Foxtons, the

    SpaceandPeople analyst Zeus restores estimates and valuation

    SpaceandPeople plc (LON:SAL) secures, sells, and manages flexible space for brand experiences, short term promotions and retailing in high footfall venues for its customers, including in shopping centres and travel hubs. The Group has issued a

    Lookers Plc

    Lookers shares are still undervalued says Zeus

    Lookers plc (LON:LOOK) has released an H1 trading update reporting a continuation of strong performance year to date. H1 2022 underlying PBT is expected to be c. £45m and Management anticipate full year PBT will also

    Inchcape

    Inchcape performance exceeding expectations says Zeus

    Inchcape plc (LON:INCH) has released another positive trading update, with performance exceeding expectations so far this year. This follows on from a positive Q1 update on 28 April. Through quarterly improvement in Distribution volumes and operating

    boohoo Plc

    Boohoo Group analyst Zeus sees a strong performance in Q1

    ¨ Q1 financial highlights: Boohoo Group plc (LON:BOO) revenue of £445.7m is -8.3% YOY vs. a strong comp (Q1 FY22 revenue +32.1%), in line with Zeus’s forecast and management’s previously stated guidance. Gross sales growth remained