Fast fashion is back in vogue on the London market, with well-received results from Boohoo adding to euphoria over a spectacular 2019 for shares in AIM-listed rival ASOS.
Their recent turnaround follows an uncertain couple of years for both stocks, with margin worries and increased competition raising question marks over their lofty valuations.
For Manchester-based Boohoo (LON:BOO), which trades as Boohoo.com, PrettyLittleThing and NastyGal, the annual results addressed some of those fears after a strong end to its financial year boosted optimism that it can achieve a 10% operating margin going forward.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.