In this day and age, it’s essential for your small business to have a solid web presence. If you don’t have a website that’s easy to find and remember, people are probably not going to find you or know where to reach you. According to market research firm Blue Corona, 70% to 80% of people reach a company online before visiting it in person or making a purchase, and 97% of people go online when searching for a local business or service.
An important aspect of your business’s internet home is its web address, also known as its domain name. With some forethought and a little research, you can come up with a strong web address that will lead new and recurring customers back to your company. However, coming up with a domain name is only half the issue; you also need to know how and where to buy it.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.