CBD or cannabidiol has been used for medicinal purposes for decades, and in recent times it has been rapidly growing in popularity, particularly within the UK. On 31st March 2021 however, the CBD market will be drastically changing in the UK, upon the advent of new guidelines from the UK Food Standards Agency (FSA).
Come April 1st 2021, these new guidelines will mean that any ingestible CBD product in the UK must be covered by a valid novel foods application. This application can indeed be incredibly costly and complex to acquire, resulting in many smaller companies being left with an inventory of illegal products. Conversely, this does offer a specific opportunity for those companies who are totally committed to adhering to food safety standards criteria, as outlined by the FSA. With the CBD market expected to be worth £1 billion by 2025, it is expected that a host of CBD companies will be frantically scrabbling around at the start of 2021 in order to ensure they are compliant with the new standards.
Sativa Wellness Group is focused on developing consumer products under the core “Goodbody” brand. The Goodbody brands are available online and in a growing number of retailers across the UK, all with the commitment of “CBD you can Trust”.