How can value-based pricing make data usage really count?

So what costs more – a gigabyte of industrial IoT data, or a gigabyte of video streamed from YouTube?

Just because two streams of data are functionally the same doesn’t necessarily mean they have the same value.

Value-based pricing has been around for, well, the entirety of human history, setting prices for products and services based on who they are for, their needs and their means, rather than the simpler cost-plus model.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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