When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.
E-commerce growth in emerging markets is expected to outpace developed markets
Supported by the rise of emerging market consumers who are active adopters of digital technologies, as well as a by the support that many national governments’ give to innovation and the expansion of digital services in local markets, emerging countries are the new growth frontiers for e-commerce. Indeed, e-commerce expansion in emerging markets is showing promising potential across various industries. Out of these, retail e-commerce is the most important, accounting for over 44% of the total global e-commerce (good and services) sales.
Fidelity Emerging Markets Limited (LON:FEML) is an investment trust that aims to achieve long-term capital growth from an actively managed portfolio made up primarily of securities and financial instruments providing exposure to emerging markets companies, both listed and unlisted.
