There are categories where creating impact is particularly relevant and true. Take the fashion sector. Image, brand, reputation and influence are all key ingredients in the style world. So, when an online fashion brand wants to drive brand reputation and street catwalk cred what better way to create an impact than wrap your brand all over some Dublin Busses? Online-only fashion brands Pretty Little Things and BooHoo.com did just this in our summer to beat all summers. This was a bold and confident statement aimed at making a big impression on their hard to impress young audience and placed their branding right in the centre of our high street fashion districts.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.
