Loyalty management solution launched by Cerillion offering rewards to CSPs’ customers

Dynamic pricing has stirred a considerable amount of frustration recently, particularly after its controversial use by Ticketmaster for Oasis’ 2025 reunion. The UK’s Competition and Markets Authority (CMA) is even set to investigate after fans discovered

Telecommunications companies (CSPs) widely agree that the business-to-business (B2B) sector presents more potential for revenue growth than the consumer market. The question is whether recent data from 2023 supports this belief and what it reveals about

The integration of artificial intelligence (AI) and large language models (LLMs) into the telecoms industry is accelerating at a rapid pace, driving significant changes across various areas of the sector. Telcos are increasingly relying on AI-powered

As we look back on the telecom industry predictions made in early 2024, we see mixed outcomes. At the start of the year, the industry faced a rather gloomy outlook, with key technology players and AI

Mobile phone signal quality is deteriorating in many regions, leading to increased dissatisfaction among users and posing significant challenges for telecommunications companies. In both the UK and the US, users have reported declining service, with the

In a rapidly evolving digital landscape, communications services providers (CSPs) face the constant challenge of staying competitive against innovative digital services companies. Traditional business and operations support systems (BSS/OSS) transformations often take between one and three

The evolution of SIM cards has seen them shrink from the size of a credit card to the tiny nano-SIM introduced in 2012. However, the latest advancement, eSIM, eliminates the need for a physical card entirely.

The increasing demand for agility and innovation in delivering next-generation connectivity and services is challenging for Communication Service Providers (CSPs). Many CSPs are still reliant on legacy Business Support Systems (BSS) and Operational Support Systems (OSS),

If your Instagram Reels have been loading more quickly lately, it’s likely due to a collaboration between Vodafone and Meta. They are implementing new network optimisations for short-form videos across eleven European countries. This initiative follows

Telecom companies have diversified their services beyond just connectivity, selling gadgets and offering perks to remain competitive. A survey of 5,000 people across the UK, France, Germany, Italy, and Spain indicates that consumers are willing to

Cerillion Product Director, Brian Coombs, provides a comprehensive recap of the highlights from this year’s DTW24 – Ignite event. AI was a dominant theme throughout the conference, but the telecoms industry is still exploring its most

The telecommunications landscape has been significantly reshaped by AI, enhancing service quality, customer satisfaction, and enabling new products. According to Prianca Ravichander, chief marketing officer at Tecnotree, AI and machine learning (ML) applications are broad and

London’s Kingsway telephone exchange is a unique piece of telecommunications history, soon to reopen as a tourist attraction. Adam Hughes explores what lies beneath. London is home to Cerillion’s head office and full of curious telecoms

As we reach the midpoint of 2024, it’s time to revisit the predictions made by the Cerillion team in January about the telecom industry’s top trends. With the year half over, we examine how these predictions

Generative AI (GenAI) is revolutionising various sectors, including telecommunications, by enhancing internal productivity, natural language processing, and automated customer care. This technology is unlocking new business possibilities for communication service providers (CSPs), offering a path to

Most industry applications of AI have focused on extracting insights from customer and network-generated data through big data and machine learning. Now, generative AI solutions like ChatGPT and Claude are enabling telecom companies to automate various

Virgin Media Ireland has chosen Cerillion, a provider of BSS/OSS-as-a-Service solutions, to aid in a major transformation project aimed at replacing its legacy systems. The implementation of Cerillion’s pre-integrated BSS/OSS suite is designed to streamline and