Completely branchless and targeted at the connected generation, Mashreq Neo offers users an incredible digital experience.
Subroto Som, Mashreq Bank’s Head of Retail Banking Group explains “Mashreq Neo was created in response to the fast-evolving customer behaviours which we observed in the UAE. Today, we see customers of all ages spending a significant amount of time on their mobile smart phones, and they demand convenience. They are active on social media, make purchase decisions based on recommendations, and they rank flexibility and convenience as their top reasons for choosing a bank,”
Mashreq Neo offers users an incredibly fast in-app enrolment process: cutting-edge Optical Character Recognition (OCR) technology scans their ID and auto-fills the details. A password is then sent to their phone to confirm the application.
“Mashreq approached us earlier this year asking us to create a new digital-only bank, but with one huge challenge: they wanted it completed as part of their 50 year celebrations and that gave us only 5 months ! However working in partnership with the Mashreq team, we pulled out all the stops and managed to deliver what I believe is a world-class digital banking solution” said Vipera Plc (LON:VIP) Country Manger for the UAE Loris Vicario.