In exploring the business landscapes of emerging markets in Africa and Eastern Europe, I’ve been struck by a recurring theme: There’s a profound underestimation of their complexity and potential. My extensive experience working with leaders across these regions has unveiled key insights, shaping my understanding of what it takes to succeed in these markets. Here are six tips for navigating emerging markets, especially those in Africa and Eastern Europe:
1. Educate yourself on cultural nuances.
Leaders in these emerging markets often possess a no-nonsense, goal-oriented approach. In contrast to Western markets, where small talk and lengthy discussions may be common, leaders here prefer directness and efficiency. They value concrete propositions that directly address the “why” and “how” of potential collaborations. These interactions require a deep understanding of the cultural and social nuances unique to each region.
Fidelity Emerging Markets Limited (LON:FEML) is an investment trust that aims to achieve long-term capital growth from an actively managed portfolio made up primarily of securities and financial instruments providing exposure to emerging markets companies, both listed and unlisted.
