The online advertising market has come a long way since then, with firms spending more than $500 billion a year promoting their wares online.
Google dominates the market but times are changing. TikTok is increasingly the place of choice for younger generations, with one billion users. And 40 per cent of 18 to 24-year-olds turn to TikTok or Instagram if they need to search for something online.
YouTube, Pinterest or Snapchat devotees may be equally dismissive of the world’s biggest search engine. But CentralNic helps businesses overcome this hurdle, using sophisticated technology to direct consumers from social media sites to companies advertising on Google, from dentists to local builders.
CentralNic Group Plc (LON:CNIC) is one of the world’s leading providers of internet infrastructure services. The company provide tools for those who wish to go beyond consuming internet content. CentralNic’s services are designed for those who seek to contribute, to communicate, to build, to promote and to earn online.
