As the decline of brick-and-mortar stores continues to make headlines, online retail growth is booming all around the world. Consumer spending is now happening online more than ever before as traditional retailers continue to close stores and declare bankruptcy at a rapid rate. With the change in spending habits comes plenty of opportunity for investors who are tapped into the best investment strategies to play this ongoing trend in the market.
MySale Group Plc (LON:MYSL) is a leading international online retailer with established online flash-sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.
The Group provides a marketplace solution to brands offering both retail and flash-sale website channels. The flash sales websites host time limited sales in each of its territories. These flash sales are focused on fashion, apparel, health, beauty and homeware categories and are predominantly undertaken on a consignment inventory basis. The retail websites operate in Australia and New Zealand and focus on similar product categories using mostly drop-shipped inventory.