It is no secret that bricks and mortar retail has had a trying year so far.
The wavering fortunes of high street stalwarts is an all too familiar feature of our news cycle.
The difficult environment has been characterised by weak sales, store closures and underpinned by patchy consumer confidence.
In fact, our latest Retail Sales Monitor reinforced the direction of travel with a marked annual slowdown in activity as like-for-like sales grew by only 0.2 %.
By contrast, a closer inspection of retail performance by channel suggests a hotbed of growth and innovation among online players.
Founded in Manchester in 2006, the Boohoo group (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.
