Domain names are an essential but undervalued aspect of any web-presence. They touch pretty much every part of every business – branding, marketing, legal, customer services and sales . However, domains live in a complex ecosystem and those charged with managing these key digital assets are faced with a myriad of challenges.
Each organisation can benefit from some fundamental best practices as far as domains are concerned: what should be registered to best serve the business, where, with which expert provider and how can each domain be optimised and secured.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.