THE WHAT? Procter & Gamble-owned Pantene has teamed up with ‘impressive, strong, modern, multi-hyphenate women’ to form the new Pantene Conditioner Collective.
THE DETAILS Partners of the collective include Chloe Fineman, who features on Saturday Night Live and Dickinson, comedian Meg Stalter, and model and ballerina Nardia Boodoo, who all aim to redefine the brand’s status quo.
The women will feature in Pantene’s marketing film “Can Your Conditioner Do This?,” which aims to showcase what the product can do for changing hairstyles.
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