Retail: Leveraging data analytics

The retail industry is experiencing previously unimaginable digital disruptions from online and instant shopping to immediate/rapid home deliveries. In addition – and thanks in part to the rise of social media and mobile – we can now all enjoy a radically transformed omnichannel retail experience. These changes are affecting every retail sector, from entertainment, fashion, personal care and even grocery.

In times of such significant upheaval, it is vital to understand the drivers behind these different consumer behaviours, and how each approach can affect differences in sales revenue. Retailers who use data analytics in their organisations are ahead of the curve when it comes to customer experience, customer motivations, effective marketing to customers, and market trends.

Norman Broadbent plc (LON:NBB) is a leading Professional Services firm offering five interrelated Talent Acquisition & Advisory Services: Board & Leadership/Executive Search, Senior Interim Management, Research & Insight, Leadership Consulting & Assessment, and executive level Recruitment solutions.

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