Angela Spindler has enjoyed a stellar 30-year career in retail, including senior roles at Coca-Cola, Mars, Asda, Debenhams and the Original Factory.
In 2018 she stepped down as CEO of FTSE-listed N Brown Group, after overseeing the company’s transition from a catalogue-based business to an online retailer.
So when she shares her views on the future of retail and the impact of technology, you have to sit up and listen.
Spindler highlighted Manchester-headquarter Boohoo which was set up by entrepreneurs Mahmud Kamani and Carol Kane as the perfect example of a retailer that knows its audience.
“What they are doing is creating a business that people relate to,” she said. “Boohoo is very much about teens, students, 20 somethings on a budget who want to look fabulous and do not want to spend a lot of money on it. They want it now, want to buy 20 things and return them all and have a seamless shopping experience off the back of that and Boohoo offers all of that.
“It puts pictures of cute cuddly cats and puppies on Instagram, they relate to the content that Boohoo serves up. Boohoo is not only about affordable edgy fashion but it is also a brand that speaks to the trends. It uses influence and marketing and it creates compelling imagery that people just buy into.”
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.
