Research has established that a growing number of companies are furthering their faculties in real-time customer analytics to improve customer experience and sustain customer loyalty. When asked about the importance

Predictive Data Analytics is the process of using historical and current data combined with machine learning to forecast certain outcomes. In the marketing world, predictive analytics uses monitoring and reporting

Big data and machine learning have become buzzwords we hear thrown around a lot, without necessarily understanding the nuances of each concept. While the two fields certainly aren’t mutually exclusive

Every day you hear about a new innovative technology or trend, don’t you? One that will revolutionise our lives and transform how we do business. Organisations are rushing to acquire

Today, customer expectations are evolving at an uncomfortable pace for retailers. Customers expect your brand to understand what is important to them as a consumer. They want personalised experiences and

Healthcare organisations have quickly revved up their big data analytics strategies in an effort meet the challenges of value-based care, according to a new survey from the Deloitte Centre for

Machine learning and analytics have touched almost all the fields around the globe including the aviation industry. With the growth of data, the use of analytics in the airline industry

Smart cities are the new buzz word in infrastructure development. With a steadily increasing influx of populations into cities and a constantly growing need to better handle resources, several cities

In today’s digital world, optimising the human experience of digital services is critical to the success of any business. Excellent human experiences can increase productivity of staff, increase revenue from