The different shopper personas: how technology is helping identify consumer types and saving retailers

Big data and machine learning have become buzzwords we hear thrown around a lot, without necessarily understanding the nuances of each concept. While the two fields certainly aren’t mutually exclusive – and in fact intersect in ever more crucial ways – there are some key differences between big data and machine learning that businesses should understand before undertaking a project in either direction.

The good news is you probably already know more about both fields than you think. Both data analytics and machine learning touch our everyday lives in more ways than ever before.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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