Many of us car enthusiasts have long been subjected to jestful accusations of loving our cars more than our partners. Granted, a compelling argument can be framed for that side of the debate, but there is also a curious similarity in the way these two special relationships develop. Initially, we are attracted to outward appearance, but fondness is only founded if we connect with the personality under the skin.
Think of great car designs and we instantly visualise beautiful exterior body shapes. As any marketing guy will tell you, customer arousal begins with a great-looking exterior. But after that first, luring glance, the immediate compulsion is to reach for the door handle and leap into the driver’s seat. Since when it comes to cars, we spend nearly all of our time inside our cars, the true and lasting impression is determined mostly by this tactile interaction.
CT Automotive PLC (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet.
