Encouraging active and long-lasting engagement with the natural world is one of the prime goals of zoos and aquariums. Though some worry that technology will undermine their mission, keeping people at home and on their screens, others say that new technologies can strengthen the offering, guiding guests to a deeper understanding of animals in their natural habitats. Virtual reality (VR) has emerged as one of these game changing new technologies.
Immotion Group is one of the acknowledged leaders in the world of immersive edutainment, specialising in live-action virtual reality.
“VR allows guests to live an experience they might not normally be able to do in the real world, from swimming with whales, diving with sharks or communing with gorillas,” explains Immotion’s Group Commercial Director, Rod Findley.
Immotion Group plc (LON:IMMO) bring together thrilling and educational content with state-of-the-art technology to ignite visitor interest, drive ancillary revenues and fuel visitor numbers; utilizing a compact footprint with no upfront CAPEX.
