Virtual and augmented reality: Bringing the future to pharma manufacturing

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the technologies to revolutionise staff training and reduce costs in pharma manufacturing.

Virtual reality (VR) and augmented reality (AR) have spent a lot of time in the headlines recently. With major companies investing in the concept of the ‘metaverse’, such as Facebook’s rebranding to Meta, both of these technologies will prove crucial to the adoption and potential success of this concept.

VR and AR differ in that the latter can add digital elements to reality while the former is a completely immersive, simulated experience.

Immotion Group plc (LON:IMMO) bring together thrilling and educational content with state-of-the-art technology to ignite visitor interest, drive ancillary revenues and fuel visitor numbers; utilizing a compact footprint with no upfront CAPEX.

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Immotion Group plc

Immotion Group revenue increased 230% during a year of recovery and progress

26th April 2022

Immotion Group plc (LON:IMMO), the UK-based immersive entertainment group,has today announced its audited results for the year ended 31 December 2021 and to provide a Group update. Highlights · Group revenue increased 230% to £9.4m (2020: £2.8m) · Group positive adjusted

Virtual reality entertainment group expands with stronger trading

25th April 2022

Immotion Group, the Salford-based virtual reality entertainment specialist, says first quarter trading has been more than double that of the previous year, as it revealed expansion of its operations in the US and UK, including a

VR group expands with new deals with Sea Life, a US zoo and aquariums

20th April 2022

A virtual reality (VR) group has expanded with new deals with Sea Life in the UK as well as with a US zoo and aquariums. Greater Manchester-headquartered Immotion Group now has its technology at Akron Zoo

The Science of Immersive Learning

13th April 2022

Encouraging active and long-lasting engagement with the natural world is one of the prime goals of zoos and aquariums. Though some worry that technology will undermine their mission, keeping people at home and on their screens,

Immotion Group signs four new partner locations

11th April 2022

Immotion Group plc (LON:IMMO), the UK-based immersive entertainment group, has announced the opening and signing of the following new partner sites in its core Location Based Entertainment business, scheduled to bring a total of 24 new

How do Virtual Reality headsets work?

8th April 2022

Virtual reality (VR) is now the fastest-growing content segment in the world. Research by PwC found that VR content will grow at a compound annual rate of 30 percent between 2021 and 2025, outstripping over-the-top (OTT) video, video

Immotion expands footprint

17th March 2022

Immotion’s Undersea Explorer Virtual Reality Theater at Shark Reef Aquarium at Mandalay Bay Resort and Casino underwent a major expansion last week moving from 36 to 48 seats. The new expansion allows even more guests to

Theme park and theatrical VR concepts find new outlets

3rd March 2022

The popularity of dedicated virtual reality attractions for the larger venues has still seemed to find its footing, but new investment into the deployment of VR attractions to offer a big experience in differing-sized venues continues

Revenue surges 135% at VR firm used by The 02, Blackpool Tower and Alton Towers owner

22nd February 2022

Revenue at a virtual reality entertainment group, which has deals with the likes of The 02, Blackpool Tower and the owner of Alton Towers, surged by 135% during the first second of its financial year. Greater

Immotion Group contract extension at Shark Reef Aquarium

21st February 2022

Shark Reef Aquarium Expansion and Contract Extension Immotion Group plc (LON:IMMO), the UK-based immersive entertainment group, has announced an expansion of capacity and a contract extension at Shark Reef Aquarium, inside Mandalay Bay Resort & Casino, Las

Virtual Reality can amp up employee training

17th February 2022

Working from home has ushered in a whole new era of fun and exciting capabilities. These innovations include everything from the rapid expansion of telehealth and other virtual care services to the speedy adoption of virtual

Globally, VR revenues will surpass $12 billion by 2024

9th February 2022

Virtual reality (VR) is a rapidly growing industry, which currently holds a large share of all content produced worldwide, and VR headset shipments have also increased over the last two years. VR also offers enterprise users

Gaming & adjacent entertainment prospects lead the way in VR

3rd February 2022

There is no doubt about it, virtual reality is here to stay. What started off as a fringe enthusiasts hobby in the early to mid-2010s has evolved thanks to advances in technology and increases in consumer

Innovative ways to use virtual reality

27th January 2022

When virtual reality was first introduced in the 1980s, the technology was very raw at the time. Early VR games were more of a disappointment than a new experience. The potential of the technology was not

What does the consumer VR boom mean for enterprise?

20th January 2022

Experts within the VR community have confirmed the VR popularity boost. UploadVR, a website dedicated mainly to VR gaming, tweeted that “Christmas Day was by far the highest traffic day we’ve ever seen”, while other experts claimed

Virtual reality will be a thing in 2022

11th January 2022

Virtual reality, the new technology that involves wearing goofy-looking headgear that covers the eyes and immerses you in another world and lets you swing controllers to play 3D games is growing steadily. Currently marketed by the

Virtual reality group’s revenue set to more than triple as profits jump

6th January 2022

Revenue at a virtual reality (VR) group, which works with the likes of The 02, Madame Tussauds and Sea Life, is expected to more than triple for its latest financial year. Greater Manchester-headquartered Immotion Group has

Immotion Group expect H2 revenues to be “very significantly ahead” of that reported in the first half

20th December 2021

Salford-based immersive entertainment business, Immotion Group, said it expects second half revenues to be “very significantly ahead” of that reported in the first half, in a trading update this morning. The group expects revenue of circa

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